Have signs at plazas gotten out of hand in Plainsboro? Below you will find a few images of signs photographed on a recent weekday. These signs aren’t up just for the day or just for the week or just for a sales period. These signs are up 24 x 7. Look how the signs have taken over the lovely bed of flowers in the plaza. Are two twenty foot vertical banners in addition to nine or ten other signs in front of a store appropriate for the look our town is trying to maintain?
I understand in these challenging times that businesses need to attract customers but are a dozen Dunkin Donuts signs really necessary? Should a business be able to erect a twenty foot vertical banner in front of their store for multiple years? Do we really need to have multiple wire signs advertising the same topic within ten feet of each other? Imagine if all the businesses in these plaza’s added their own signs…
There was a time when the only signage allowed was in a business establishment’s windows. Let’s consider returning to those days and improve the attractiveness of our plaza’s and surrounding areas.
Dunkin Donuts at Plainsboro Plaza
Note the upside down sign thrown behind the other standing signs.
Signs at Princeton Meadows Shopping Plaza in Plainsboro
The twenty foot Vonage sign has been at this location for several years.
The signs below the Vonage sign are not for any business in the plaza and are repeated twenty feet away.
The signs are repeated twenty feet away below the Vonage sign.
The sign is in front of Bagel Street fifty feet away, not in front of the Wine Valley store.
The entrance to the plaza is a popular location to advertise events outside of town. There are two signs in two locations less than ten feet apart.
Tim Hitchings 